On the 24th of September 2024, 33-year-old mother of 5 Alice Webb tragically lost her life following a liquid BBL procedure. This awful tragedy should never have been allowed to happen, it could and should have been prevented.
In December 2023, Save Face launched a campaign calling upon the government to ban high-risk liquid BBL procedures. We warned that these procedures are a crisis waiting to happen. In our call to the government, we made it abundantly clear that unless urgent action was taken, it would only be a matter of time until someone died.
To date, we have supported nearly 600 individuals who have suffered devastating complications from procedures falsely advertised as being risk-free. All of these cases were performed by practitioners lacking any healthcare experience, operating in unsuitable and unsterile environments, often using unlicensed products. Alarmingly, more than 52% of individuals we assisted have contracted sepsis, and over 39% required corrective surgery—many were told at the hospital that they might not survive.
The impact of these complications is immense and life-altering. Hundreds of individuals are left with permanent disfigurements, chronic pain, and the inability to walk, care for their children or return to work.
Shockingly, it remains legal for anyone to perform these highly dangerous procedures, regardless of their qualifications or the condition of their facilities. When complications arise, those responsible are not held accountable.
It is imperative that our new Labour government takes immediate action to prevent further tragedies like Alice’s. We are calling for the enactment of "Alice’s Law", which would make it illegal for anyone other than a registered Plastic Surgeon on the GMC specialist register, operating from a CQC regulated environment, to perform buttock augmentation procedures using hyaluronic acid dermal fillers. This law will ban unsafe practice and will ensure that patients will be fully aware of the associated risks and potential longer lasting and safer alternative procedures.
We are in close and ongoing communication with Alice’s family, who have wholeheartedly endorsed our campaign for new legislation in her honour. They have expressed their unwavering support and shared the following powerful message:
“Alice’s death has left a huge void in our family, one that can never be filled. We are devastated by the overwhelming feeling of grief, loss, and anger because her death should never have been allowed to happen. All we can do now is hope for justice.
We are supporting Save Face’s campaign to implement a new law in Alice’s name to ensure that those responsible for her death are held accountable and to prevent any other family from having to endure this awful suffering.
We ask for your help to make this happen by signing and sharing this petition.”
Please sign and share this petition to help bring justice to Alice’s family and to prevent any more families from enduring the suffering that her family are experiencing.
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